We created Beyond Basic because skincare shouldn’t feel like a full-time job. Too many steps, too many products, and not enough time—sound familiar? We thought so too.

That’s why we built a smarter way to do skincare—multifunctional essentials that work hard, so you don’t have to. Fewer steps, better results, and absolutely no unnecessary complexity.

This is just the beginning. We’re here to simplify beauty, one game-changing product at a time.

Ready to go Beyond Basic? Let’s do this.

— Heena Shah & Aakash Raj
Co-Founders, Beyond Basic